9:16 videos: Why? Because!

9:16 is the small 1 times 1 when it comes to high-performance social media videos. We'll show you what's important.

As a film production company from the pot, we love moving pictures with a story! However, the beloved horizontal format 16:9 has become somewhat rusty due to the heavy use of smartphones in everyday life and the portrait format has long since become an integral part of today's media consumption. But can exciting stories also be staged in portrait format that play with the circumstances and feel more authentic?

Upright motion video is authentic, up-to-date, and easily fits into the user's behavior. 9:16 content is the most convenient way to consume content on the smartphone. The chance that viewers turn their smartphone to watch a horizontal video is about 5%.

So it means rethinking.

Therefore, a portrait video should not be a cutout of a 16:9 movie, but a completely new design starting from the planning of the subject to be presented.

It requires creative solutions, acceptance of new things, and an understanding of vertical storytelling.

For certain ideas or products, the 9:16 format is even better suited. The cliff jump, the beer bottle or the floor lamp are staged more beautifully vertically and do not disappear in the environment of a horizontal overall composition. Some things can be displayed more massive, because it's more about height than width, thus you can create imposing images. This is the reason to start the planning of a video with the questions for which social media platform is produced and which target group is to be reached.

From this, we can then infer how we tell the story and whether we think horizontally or vertically.

This requires a new way of working and we force ourselves to discover new possibilities and potentials, which leads to different compositions due to the given portrait format. In normal/horizontal images, it is natural to follow the image from left to right. With upright/vertical images, movements from top to bottom are clearly more aesthetic.

It is also clear! Our eyes are on a horizontal axis, so we can look wider than higher. However, when we look at the consumption of moving images, we see in our society that today's content is almost always consumed vertically. So let's take on the challenges and redesign vertical content! With creative solutions, vertical storytelling and accumulated knowledge from 10 years of film production, FYNAL Vertical is the first stop for all moving image content.