Normally, the approach of a film production is to use a concept set in stone in advance as the basis for all the following shots. For Ruhr Tourismus and Mein Ruhrgebiet, we deliberately approached the whole thing differently. Apart from chic locations in the Ruhr area and a selection of authentic actors and actresses, nothing was fixed. On location, we spontaneously set off in a mix of UGC, smartphone cameras, drone shots and occasionally technically "higher-quality" settings with maximum authenticity.
Only in post-production did we give the various clips the content that matched the impressions captured, in the form of various motion designs & wordings. With the same goal: Authentic and close communication. Selected package: Pro!
By the way, the collaboration and the results went so well that the next planned batch of content for all relevant social media channels is scheduled for 2023. My Ruhr region, we love you!