Police & Image? Challenge accepted.
Recruiting spots.

Already in 2017, we were responsible for a cinema campaign of the police NRW including a spot, which paints the picture of a police profession that sees itself at eye level with society. Not heroically enthroned above it, but as part of the whole. The spot was obviously so well received that the BILD newspaper copied it with almost legendary audacity and instrumentalized it for its own machinations. In 2021, the next spot now came out of the starting blocks. "Deine Entscheidung!" was launched in July with an out-of-home campaign - just so you know, dear BILD.

By the way: In addition to the films, we were selected from over 90 competitors as a marketing agency to support the police NRW in the area of ads and social media throughout the year. It's a good thing... believe us.

  • Customer: Police NRW
  • Concept: Linda Rosenkranz, Pierre Boekhoff, Jacek Kubaczynski, Dustin Steinkühler, Lena Kranz
  • Script: Dustin Steinkühler, Ingo Russia
  • Director: Dustin Steinkuehler
  • DOP: Amin Oussar, Jacek Kubaczynski