Full throttle for care.
Social media viral hit.

Care is not a product! But even after almost 2 years of the pandemic, care has still not become a relevant topic in politics. What to do? Stay on it! Just in time for the federal election, PflegestufeRot launches its second campaign - this time with the support of none other than Jean Pierre Kraemer (aka JP Performance). Developed during the nursing emergency, the "all-purpose thing" CARe RED is set to become a big seller with the support of the automotive professional!

"At full throttle also through the net: After only 1 week, the film was viewed 1.5 million times across channels and shared thousands of times - proof: the topic polarizes and needs continued attention - especially from politicians." - Quote: Client

  • Customer: Care Level Red X JP Performance
  • Concept: Pierre Boekhoff, Dustin Steinkuehler, Marvin Litwak
  • Script: Dustin Steinkuehler
  • Director: Jacek Kubaczynski
  • DOP: Jacek Kubaczynski