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What we stand for is what we stand on - because sustainability concerns us all! The result is three commercials that draw attention to the UN's 17 Sustainable Development Goals. The spots were aired on social media as well as in movie theaters, in soccer stadiums and at train stations. To increase the outward impact, Bundesliga star Julian Brandt from Borussia Dortmund, Wladimir Klitschko and Elena Carrière were available to us as ambassadors.
Values that we stand for as FYNAL, we also embody in our works. So it was a no-brainer when it was, "Are you interested in contributing to sustainability in our country?" Absolutely.
