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In close cooperation with the conceptualizing lead agency HEY NOW, we produced a total of four (ATV) commercials for the Commerzbank AG brand - comdirect. What seemed like an impossible task at the beginning, we mastered with flying colors at the end of the total of 2 shooting days - because the participating BVB players Mats Hummels, Julian Brandt and Emre Can were only available to us for a total of 2 1/2 hours for the complete film & photo production of three spots. Thanks to the precise planning and the large network of top people, it worked out wonderfully in the end. Challenge mastered.
The spots were evaluated afterwards not only via Adressable TV, but primarily via the relevant social media channels of comdirect and BVB. You can find the corresponding making-of in the links on the right.
