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The focus of all measures is the community idea: Liquid Elements is not a brand, but a community. Liquid Elements does not consist of 12 people, but of thousands. All measures pay off on expertise, authenticity, lifestyle and the exchange with the community. This is how we achieve a strong group feeling and embody a certain lifestyle, making users proud to be part of the community. Here, everything comes from a single source: strategy, marketing, film production. And "Who the f*ck cares" is our favorite series.
Average return on ad spend of approx. 15.00. The brand-building measures led to a new revenue record for the company in the first month and the community doubled.