Staged the new vehicle world for Germany's largest club.

After we had already successfully placed the local clubs of the ADAC in the audiovisual focus of our moving image campaign throughout Germany, it was now a matter of making the in-house leasing & financing platform "ADAC Fahrzeugwelt" better known throughout Germany with an amusing commercial. Our scenario: The family doesn't want to spend so much money again - and dad shows off his acting skills to avoid having to dig deep into their pockets again. Light, easy and with a wink - in typical TV commercial style.

The spot was distributed and evaluated across the board with over 100,000 views, primarily on LinkedIn and YouTube in a paid context. This was our third collaboration with the Munich-based company.

  • Customer: ADAC Autovermietung GmbH
  • Concept: Ingo Russia
  • Director: Ingo Russia
  • DOP: Amin Oussar
  • Head of Production: Désirée Dolata
  • Editor: Adrian Kattwinkel
  • 1st AC: Justin Urban
  • Chief lighting technician & gaffer: Jacek Kubaczynski
  • Set Design: Deborah Dixkens
  • Head of Make-up artists: Veit Alex
  • Cast: Randolph Autumn
  • Cast: Johanna Gabler